Audience Fit
International
Bus-News gives PEI Mobility access to an international audience of bus industry professionals that is well aligned with its specialised market.
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“Bus-News helps us reach a specialised international audience and provides PEI Mobility with a useful platform to share our news with the bus industry. We also appreciate how easy and rewarding it is to work with their team.”
Executive Summary
PEI Mobility designs and manufactures gangways for articulated buses, working with vehicle manufacturers and operators in international markets.
As Marketing and Communication Manager, I am responsible for the company’s communication activities and for developing the visibility of PEI Mobility’s brand within the public transport industry.
The Customer
PEI Mobility has over 20 years of experience in developing gangways for articulated vehicles.
We operate internationally and serve a highly specialised market. Our communication activities therefore focus on reaching a relevant industry audience and making PEI Mobility’s expertise and solutions better known.
The Challenge
For a specialised company like PEI Mobility, engaging the right target audience is more important than simply reaching a large one.
We were looking for a communication channel that could help us connect with bus industry professionals internationally and give our company greater visibility within the sector.
The Solution
Bus-News gives us access to an international audience that is well aligned with our market.
We also appreciate the editorial support provided by the team. It makes it easier for us to share company and product news in a way that works for their audience, without making the process complicated or time-consuming for us.
Overall, the collaboration has been straightforward and flexible, which is particularly valuable when we have specific news or events to communicate.
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