Collaborating with Tower Transit to Enhance User-Centric Design and Optimise Bus Networks
At Snapper Services, we’re passionate about collaboration and feedback, both within our own team, and with our partners and their customers. We recently caught up with Sam Greaves, Tower Transit’s Commercial Manager. With nearly 30 years in the transit sector, Sam’s deep industry knowledge is invaluable. He’s been sharing his feedback with the Mosaiq Insights team. Together, they’re shaping the future of transit intelligence.
When developing transit solutions, it can be easy to fall into the trap of working in isolation, crafting each product as a standalone solution. However, we break away from this model by embracing a collaborative approach that integrates seamlessly with other systems. This fosters continuous improvement and creates meaningful, real-world impact. Our mission is to transform the transit industry through data insights and collective feedback, ensuring that Mosaiq Insights enhances and complements existing technologies rather than operates in isolation.
Sam Greaves, a key operator with Tower Transit, which operates the Liberty Bus network in Jersey, has been providing valuable feedback on Mosaiq Insights since the start:Data insights are fundamental to understanding the evolving needs of transit users. They help us anticipate trends, optimise services, and make informed decisions that drive efficiency. But ultimately, our mission is to create an exceptional experience for passengers. They are at the heart of everything we do.
Driving Collaboration in Transit Innovation
Building on almost two decades of experience in public transit, we’re making Mosaiq Insights even more powerful through feedback from our partners and customers. This collaborative spirit drives our development process, ensuring that our solutions are not only effective but also evolve to meet the broader needs of the industry. Our UX team works directly with users and industry experts, like Sam, to uncover key challenges and make Mosaiq Insights more impactful for all users.
Sam said:What has been great for me is knowing that the conversations I’m having with the team are making a difference. I’m involved in the development process, and my insights are valued, which is incredibly motivating.
This engagement has been a cornerstone in enhancing the tool’s effectiveness, showcasing the power of open dialogue and shared goals.
Real-World Insights and Feedback
Sam’s experience underscores the value of feedback and collaboration. He shared that Mosaiq Insight’s developers have been exceptionally receptive to feedback, willing to adapt and refine the system based on real operational needs
Sam continued:I’m almost as proud of what that team is doing with this system as they are.
The Mosaiq team is very receptive to the conversations, and that’s been great for me.
Feedback from users like Sam is essential for ensuring that Mosaiq Insights effectively addresses the most pressing needs of public transit professionals.
Nick Parfene, Snapper Services Chief Technology Officer, echoes this commitment:The development and UX teams actively seek and reflect on all feedback received to understand the challenges operators and authorities face. This insight helps us tailor Mosaiq Insights to address these challenges effectively on a broader scale and evaluate where we can have the most impact.
User-Centric Design for Real Impact
Our UX team plays a pivotal role in shaping Mosaiq Insights, ensuring that user-centric design is at the heart of our development process. They don’t just collect feedback; they deploy a range of UX research techniques to thoroughly understand the unique challenges and needs of the transit industry. By delving deeply into how different roles interact with Mosaiq Insights, they gain invaluable insights that drive the creation of highly effective solutions.
This dialogue with end-users, like Sam at Tower Transit, allows our UX experts to address critical industry challenges. Their commitment ensures that every aspect of Mosaiq Insights is meticulously designed to enhance the user experience, resulting in intuitive interfaces and seamless interactions that elevate productivity and ease of use. This is fundamental to delivering a product that goes beyond meeting the practical needs of transit operators and authorities.
Snapper Services Head of UX, Richard Nichol explains:We're committed to delivering an outstanding user experience by focusing on real, validated user needs, ensuring our solutions seamlessly integrate into existing workflows and drive meaningful improvements across bus operations and public transit.
Sam’s feedback has been invaluable in guiding Mosaiq Insights development, it is continually refined to meet the evolving needs of the transit industry:The Mosaiq team is very good with data, they understand bus data and the real insights needed to improve bus operations, which is really valuable.
This collaborative approach ensures that our solutions extend beyond data analysis to address real-world operational challenges, helping transit authorities and operators achieve long-term success.
At Snapper Services, we’re more than just a product provider; we’re a partner in your journey towards a smarter, more connected future. Want to find out more about how we can work with you to accelerate your journey to a sustainable world? Contact our friendly team to schedule a demo or check out our website.
This article was originally published by Snapper Services.
