Camira Fabrics
Fabric Manufacturer Camira Launches Revolutionary Digital Print Technology
- This article first appeared in the Bus-News magazine Issue 1 2022.
In an exciting development for the transport industry, Camira Print removes design and colour constraints for bus and coach operators.
In a year in which the global company celebrates its 200th anniversary in transport textiles, Camira has signalled its commitment to remaining at the forefront of the industry with the introduction of the innovative Camira Print.
Perfectly complementing the manufacturer’s renowned weaving capabilities, the launch expands its offering to encompass digital printing – providing customers with an unparalleled level of flexibility and freedom when choosing the optimal textile for their bus or coach interior.
Revolutionary Design Potential
Removing many of the design constraints associated with traditional woven textiles, Camira Print fabrics can be created without restrictions on pattern repeats, scale or colour, as well as significantly reducing lead times and minimum order quantities. With a variety of design options, customers also have the flexibility to choose from a range of readymade prints in standard colours, opt for custom colours or create something entirely new – working with Camira’s in-house design studio to develop a totally bespoke creation.
Ciara Crossan, Transport Creative Manager at Camira, explains, “We’ve really worked hard to provide customers with a design option for every need. With the Camira Print collection, we have brought together a selection of carefully curated palettes and trend-led patterns to provide customers with a readymade range of printed fabrics which can be dispatched within days.
For those who would really like to push the boundaries in terms of creativity, there is truly no limit to what is possible with Camira Print – they can create immersive advertising campaigns, recreate photographs, go as big as they like in terms of scale, as bold as they like in terms of colour – this technology really does unlimit so much of what is restricted at the moment.”
