This article first appeared in the Bus-News magazine Issue 1, October 2021
“The transport sector creates incredible amounts of data, but as an industry we’re not making the most of it. Through analytics and insights, data can help us improve decision making and operational efficiencies, as well as provide better value for customers,” says Andy Monshaw, Ticketer Group CEO.
The transport sector produces a phenomenal amount of data and yet uses so little of it to its own advantage – and to that of its customers.
If you look at operators alone, there’s so much information to work with. They can record the number of tickets sold, the amount of people on a bus at any given time and the condition of vehicles, to name but a few.
The transport industry could, and should, be doing so much more with this information. Just think about the last 18 months. During the pandemic, authorities allocated a lot of money to public transport to ensure that essential workers could move about. However, they had to do this with only a sliver of the information needed to make the most effective decisions.
The raw data the industry is sitting on can be analysed and turned into valuable insights to help it deliver better value for customers, improve operational efficiency and support better decision making.
Clearly there’s a gap to be closed, but gradual change is happening as operators and authorities come to understand the value this data holds.
We need to innovate to stay relevant, and data is key to driving the kinds of bus services passengers’ desire. Passengers want to be well informed and in control of their entire journey – from door to door – and a wide range of technology solutions are starting to revolutionise the operation of buses in ways that responds to these customer needs.
Many trends were accelerated due to the pandemic, for example touch free travel through technologies such as contactless payments and tap on/tap off readers. The benefit of the latter has been that operators and authorities can now see passengers’ exact journeys and travel patterns, which can help improve capacity management, and planning more efficient and optimal routes.
Ticketer gives an overview of all that was discussed in their first Ticketer Talks webinar on Technology and Sustainable Transport.
Ticketer Group is excited to announce that Steve Chalker will be joining the team as Group Chief Finance Officer.
Ticketer introduces a new webinar series, the first instalment being Ticketer Talks: Technology and Sustainable Transport.
Ticketer and Padam Mobility announce partnership to further develop the Demand Responsive Transport (DRT) landscape.
Ticketer was honoured to be presented with the coveted and prestigious Queen’s Awards for Enterprise: Innovation 2020.
Ticketer explain the importance of being greener post pandemic and how public transport plays an important role for a sustainable future.
Ticketer explains how the pandemic impacted component supplies and how the industry is progressing with more staff and extra factory space.
First Bus, Ticketer and Littlepay have partnered to roll out one of the largest Tap On / Tap Off schemes outside London.
Ticketer is broadening its support to the transit industry with new leasing solutions for upgrades to Ticketer Electronic Ticket Machines.
Ticketer and Via, the leader in TransitTech, have announced a partnership to further the integration of demand-responsive transport (DRT).
Ticketer has launched an additional driver alert feature on their Electronic Ticketing Machine (ETMs) - Road Restriction Alerts (RRA).
Blackpool Transport are bringing Ticketer's contactless payments to all their buses with more developments for trams to follow.
Sargeants Brothers has introduced contactless payment technology, using Ticketer Electronic Ticket Machines (ETMs) across the whole fleet.
Brighton & Hove and Metrobus (part of the Go-Ahead Group) have reached 1 million transactions with Ticketer's ‘Tap On, Tap Off’ technology.
Ticketer ETMs have modernised Isle of Man Transport’s network, giving passengers the ability to use contactless payments.
Using Ticketer’s sophisticated ETMs, Reading Buses has transformed its service to offer a multitude of payment methods.
With Ticketer’s multi-currency ETMs, First Aircoach passengers can now pay using both Euros and Sterling, making cross-border travel easy.
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