PRIMA Industries S.r.l.
To Produce an Excellent Product, the Right Base Is Essential
This article first appeared in the Bus-News Magazine Issue 2 2023.
Prima Industries was founded in Correggio in 1992. Correggio is a small archetypal Italian town located between Milan and Bologna.
Correggio is a typical example of an Italian industrial district where there is a widespread know-how related to a specific sector and / or production process: in this case, everything revolves around plastic and this is the best base from which to launch new entrepreneurial challenges in every kind of business based on plastic as raw material.
In this Italian region, Emilia Romagna, we can find other examples: textiles in Carpi, a few kilometres from Correggio; moving 30km south we find Sassuolo, which is considered the capital of tiles. Bologna is not far away with its packaging equipment district and others can also be mentioned: Parma for food equipment and so on.
Of course, what is true throughout Emilia Romagna is the presence of the high-end automotive industry and this is also the reason why it is also called the ‘Italian Motor Valley’. Ferrari, Lamborghini, Maserati, Dallara, Ducati, Landini and others minor brands have linked their identity to this land.
Coming back to the small town of Correggio where everything started in the sixties, dozens of companies have been founded to produce plastic parts and, over the years, most of them have tried to create their own product range in different fields: some have been successful and also started to out source part of the production to those ones not having found their specialisation.
