National Express West Midlands has announced the addition of its new Family Summer Special bus ticket.
The ticket, which costs 75 GBP, allows for anywhere up to two adults and four children to travel together on an unlimited amount of bus services across the West Midlands during the summer holidays.
With projected savings of 200 GBP per family, the operator has released 1,000 of the new tickets following a recent survey of nearly 300 bus users which found that 70% of those surveyed are parents with between one and four children aged up to 15.
More than half of the parents surveyed also claimed that financial constraints may prevent them from enjoying activities with their children over the summer.
Antony Goozee, Managing Director of National Express West Midlands, said:We recognise that it can be challenging - and expensive - for parents to keep the kids entertained during the school summer holidays. That's why we're making it easier and more affordable for families to get out and about to enjoy the many fantastic local events and attractions across the West Midlands.
Our £75 Family Summer Special bus ticket is great value and means up to two adults and four children can enjoy unlimited travel for the entire school summer holiday, saving them around £200 to put away for a rainy day, or to go towards making even more special memories together this summer.
The Family Summer Special ticket is valid on all National Express West Midlands bus services, as well as all other bus services within the nBus zone between 21 July and 31 August 2025. The ticket can be purchased via the National Express West Midlands mTicket app.
Last week, National Express announced that kids may travel for free on its coach services across the United Kingdom this summer.
