The NFI Group has announced the selection of Rob Marion as the new President of Motor Coach Industries (MCI).
Rob, who began his role on 2 April 2026, will report directly to NFI’s President and Chief Executive Officer, John Sapp.
Having first joined New Flyer in 1994; Rob previously served as Vice President of Fabrication, and will replace NFI’s former President and CEO, Paul Soubry, who had served as interim President of MCI until his retirement in January 2026.
In 2020, NFI combined both New Flyer and MCI into one operating unit in an effort to streamline operations whilst strengthening engineering, supply and product development during a period in which MCI experienced lower market demand.
John Sapp, President and Chief Executive Officer, said:Today’s announcement represents a natural and strategic time to re-establish MCI as its own dedicated business, allowing New Flyer and MCI to both focus on what they do best. MCI has seen significant market recovery, with the launch of new vehicle models, harmonised production lines, and an expanded service offering.
Rob’s deep operational experience, long-standing commitment to NFI, and three decades of hands-on operational leadership, with oversight of 10 facilities and over 2,000 team members, make him the ideal person to lead the next chapter of MCI. Rob will champion MCI’s efforts in delivering the highest quality and most reliable coaches in the market and will work closely with the leadership team on a detailed transition. Our public and private customers can be confident that MCI is in very capable hands.
