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Fare Payments-as-a-Service

At Masabi we are leading the movement away from expensive bespoke technology and legacy ticketing systems by bringing the latest ticketing innovations to transit agencies and transport operators quickly and cost-effectively by providing Fare Payments-as-a-Service.

A New and Better Way of Delivering Fare Payment Services to Agencies and Passengers

Fare Payments-as-a-Service offers a better way of providing fare payment services. Agencies can sign up to a multi-tenant fare payments platform which is already live. This enables agencies to deliver the latest innovations to riders extremely quickly and then grow capabilities as they get regularly released onto the platform, helping keep up with the pace of technology change and doing so far more cost-effectively than building and maintaining a bespoke fare collection system.

The Benefits of Fare Payments-as-a-Service:

  • Cost-effective – Reduced capital, maintenance and update costs.
  • Speedy – Once functionality is added to the platform it’s super quick to deploy.
  • Regular Updates – New functionality is delivered regularly to everyone.
  • Open Integrations – An open API centric architecture means the platform can link to existing (or new) systems.
  • Future-Proof Roadmap – A roadmap of new features and capabilities removes the complexity of running ticketing services and allows agencies to keep up with the pace of technology change.
  • Mobility as a Service (MaaS) Enabled – Enabling MaaS for public transit is a key requirement as agencies look to attract more people to leave their cars at home.
  • Digital-First – Enabling concession, cash digitization and dematerialization with a digital-first approach, saving money and increasing convenience.
  • Account-Based Fare Payments – Fare Payments as a Service enables the delivery of tickets but also facilitate the latest account-based ticketing experiences, meaning riders no longer need to buy a ticket or understand fares to travel.


A Market Leading Mobile Ticketing Platform

Mobile ticketing involves turning your mobile phone into both ticket machine and ticket. This removes the need for passengers to carry cash or wait in line to buy tickets. Transit agencies and operators around the globe are now able to deploy mobile ticketing services in weeks, providing a convenient and safe way to travel using public transit.

Masabi’s Justride is the leading mobile ticketing platform for public transport. With over 80 agencies of all sizes across 11 countries signed up, it is the largest and most widely deployed end-to-end mobile ticketing solution in operation, currently processing over $1B in fare revenue annually.

  • Passenger Satisfaction – Simply buy your ticket anytime, anywhere. Justride mobile apps generate fantastic adoption levels due to the ease and simplicity of our branded applications and SDK integrations.
  • Quick to Deploy – Mobile ticketing can be made available to passengers in just a matter of weeks. We recently launched the Fire Island Ferries and Woodlands Express apps in under 23 days. National Express took just 7 weeks and 16 days for Nikko Kotsu Bus in Japan.
  • Pay As You Grow – Mobile ticketing should be provided by a multi-tenant fare payments platform, like Justride, meaning you only pay for what you use when you use it – while benefiting from a constantly updating and improving feature set.
  • No (or low) Upfront Costs – Unlike most bespoke fare collection systems, the capital expenditure for mobile ticketing using a multi-tenant platform is either nothing, or extremely low, depending on how you validate a ticket.
  • Data Insights – Mobile ticketing provides a rich source of real-time data on journeys and ticket sales.
  • Scalable Ticketing Capacity – Capacity is not limited and can scale to meet demand. However, you need to ensure you choose a supplier who has proven they are capable of handling the required load.
  • MaaS Enablement – You need to be able to ensure you can sell tickets in one or multiple 3rd-party apps. This can be done quickly and cost-effectively via the multi-award winning Justride SDK, which is live with over 23 agencies across five countries.
  • Purchase a Ticket in Seconds – With Justride, passengers can easily purchase their first mobile ticket in less than 30 seconds. Thanks to stored recent trips and securely saved card details, the next purchase can be made in less than 10 seconds.
  • No More Waiting in Line – Lines at ticket vending machines are a source of frustration for everyone. Mobile ticketing allows riders to skip lines and speed up boarding times.

Account-Based Ticketing

Ticketless Ticketing for Public Transport

Account-Based Ticketing is a ticketless way of allowing people to travel meaning they tap or scan using a secure token, linked to an account in the back office, to make a journey. The location and amount of taps calculates the fare, which is charged to the passenger post journey. This means riders no longer need to buy a ticket and can benefit from best fare policies.

Mobility as a Service

Enabling MaaS for Public Transit

Imagine being able to combine ride-sharing, public transit, bike-sharing and other shared mobility services into a connected offering, where you can simply and easily plan, purchase and travel, only paying for what you use and using the most convenient route and vehicle for your trip.

We believe Mobility-as-a-Service will provide a real alternative to private car journeys and ultimately car ownership, enabling seamless journeys from the moment you leave your front door until you reach your destination.

Contactless Ticketing Systems (cEMV)

The use of contactless bank cards, often referred to as contactless EMV (cEMV), to ride on public transport exploded onto the scene a few years ago. These contactless systems are unique in their ability to allow a passenger of any kind to turn up and travel using what they already have in their pocket, automatically calculating the correct fare to charge and doing so to the credit/debit card they travelled with.

This has heralded a better way to move around urban areas by freeing passengers from needing to purchase a ticket before traveling. cEMV systems make a lot of sense not just for passengers, but also for agencies who can move away from the cost of issuing paper tickets, their own plastic cards and collecting cash.

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Masabi News

Greater Dayton RTA, Masabi and Transit App Expand Ticketing

Greater Dayton RTA, Masabi and Transit App Expand Ticketing

Masabi, the Greater Dayton RTA and the Transit app today announced that riders are now able to travel using reusable smartcards.

Masabi and Jorudan Launch MaaS Ticketing in Six More Japanese Cities

Masabi and Jorudan Launch MaaS Ticketing in Six More Japanese Cit...

Masabi and Jorudan have announced the launch of in-app mobile ticketing within Jorudan’s two MaaS apps in six new locations across Japan.

Masabi and Jorudan Bring Mobile Ticketing to Meiko Bus

Masabi and Jorudan Bring Mobile Ticketing to Meiko Bus

Masabi and Jorudan add popular Meiko Bus tourist route to Japan’s biggest integrated mobile ticketing and journey planning platform.

Bilbao’s Metropolitan Bus Service to Pilot Contactless Ticketing

Bilbao’s Metropolitan Bus Service to Pilot Contactless Ticketin...

Bilbobus have deployed a contactless ticketing solution, powered by Masabi’s Justride platform, for Bilbao’s metropolitan bus service.

RTD, Lyft and Masabi Launch Mobile Ticketing for Transit Customers

RTD, Lyft and Masabi Launch Mobile Ticketing for Transit Customer...

Customers in the Denver metro region will be the first to be able to purchase RTD fares through the Lyft app to ride the agency’s transport.

SJCOG and Masabi launch EZHub Mobile Ticketing

SJCOG and Masabi launch EZHub Mobile Ticketing

SJCOG and Masabi have announced the launch of EZHub, a cashless mobile ticketing and fare payment system, available in the Vamos Mobility App.

EZfare App Receives Overwhelmingly Positive Reviews

EZfare App Receives Overwhelmingly Positive Reviews

A recent survery from SARTA showed that more than 86% of people who use the free EZfare mobile ticketing app are “extremely satisfied.”

Masabi and RTS Launch World’s First Account-Based Ticketing Solution

Masabi and RTS Launch World’s First Account-Based Ticketing Sol...

Masabi have announced a new era in fare payments with the launch of the RTS Go contactless fare payment solution in Rochester, NY RTS.

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