Busworld has announced a new partnership with the Southern African Bus Operators Association (SABOA), which aims to help international bus and coach industry companies explore opportunities in Southern Africa.
The collaboration will see both companies work together to provide new opportunities for companies looking to understand the market, build relationships and identify business potential across the region.

To mark the formation of the partnership; the two companies have announced the launch of the Southern Africa Market Access Package, which has been built around the SABOA Annual Conference 2026 taking place across 6–7 August 2026.
The event will look to bring together people who influence vehicle purchases, fleet renewal, maintenance strategies, technology investments and public transport policies across Southern Africa – be it manufacturers, bodybuilders, component suppliers, software providers or technology companies.










