21 Sep 2022
Visa Ready for Transit – Accelerate Adoption of cEMV Payments
In a world where urban commuters are increasingly demanding speed, security, and convenience in public transit, Visa certified Ready for Transit partners are committed to providing the latest in cEMV payment technologies in line with Visa’s exacting global quality and reliability standards.
Public transit network operators often use proprietary ticketing and fare collection systems based on closed-loop payment cards issued for a specific network or mode of transport. While these cards may work well within the given system, they are effectively useless anywhere else, and that makes them highly inflexible. Moreover, the infrastructure required to administer them is costly and complicated.
When switching from a closed-loop system to an open-loop one, transit operators who turn to a Visa Ready for Transit partner such as Switchio free themselves of the immense financial and time burden stemming from the development of a modern cEMV payment infrastructure. They can devote more resources to other key aspects of their business, like growing ridership by offering the best possible commuter experience.
Visa Ready for Transit gives operators easy access to wide a variety of certified technology partners to speed up implementation of new payment systems, including terminals, back office infrastructure, and flexible payment gateways.
Switchio is unique in that its innovative payment technology is delivered as a comprehensive off-the-shelf solution encompassing everything operators need to upgrade their system and begin saving money.
“Technologies that enable contactless open-loop payments are already positively impacting the lives of millions of commuters worldwide. Having a consolidated selection of the best technologies certified by Visa is a major step forward in the global digitalization of payments in public transport. It’s never been easier to go digital.”
Visa Ready for Transit is a robust worldwide network of partners certified by Visa to accelerate implementation of innovative payment solutions and services with the ultimate aim of improving the urban mobility payment experience for operators and their customers. The network is underpinned by new standards that simplify the certification of payment solutions for operators and transit solution providers.
This article was originally published by Switchio.
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