UK: First Bus Partners with

First Bus has announced a new three-year partnership with artificial intelligence (AI) technology company,, to improve services for customers across the UK.

The software, which is capable of automatically generating optimal timetables, schedules and real-time fleet instructions, has previously been successfully trialled in both West Yorkshire and the West of England, and is now planned to be utilised in improving First Bus’ service timetable reliability and shift patterns.

Two men shaking hands beside a green bus, with the destination sign reading 'Prospective & First Bus In Partnership'
The new deal represents an investment of at least £4.5m in Prospective’s technology
Simon Pearson, Chief Commercial Officer for First Bus, said:

“We’re excited to roll out Prospective’s network planning and scheduling software across our UK bus operations and know that it will benefit both customers and colleagues alike.

“We are always working hard to bring our customers the best possible experience, ensuring that our buses are as efficient and punctual as possible.

“We’re not only looking to drive improvements for our existing customers, but to make bus an affordable, more reliable and attractive part of everyone’s everyday transport mix.

“The results we’ve achieved in West Yorkshire and the West of England have been incredible in such a short space of time, but we’re only scratching the surface of its potential. We’re excited to roll out this software and see the benefits it brings to our customers.”

Prospective’s software can also be used to identify bus priority interventions that will have significant impacts on travel time, as well as use AI to predict traffic conditions and peak running times.

Previous trials have seen punctuality of services improve by over 20% in addition to a reduction in both fleet operating costs and harmful emissions. As part of the new deal, First Bus will be investing roughly 4.5 million GBP into the company.

Pete Ferguson, CEO of Prospective, said:

“We’re delighted to be rolling out our platform across First Bus’ UK operations. The FlowOS platform will support the delivery of more reliable and convenient public transport services and help grow public transport usage in the UK.

“First Bus has been central to the development of Prospective's AI software for the public transport market – supporting us throughout the development, testing and refinement of software for bus service planning.

“We’re grateful for First Bus’ support, creativity and commitment to improving public transport across the UK and are proud of our growing partnership.”

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