Cubic Transportation Systems & HID to Enhance Transit Ridership

Cubic Transportation Systems and HID Collaborate to Enhance Transit Ridership

The HID VAL100 ticket validator was integrated into Cubic Transportation Systems‘ Umo™ fare collection system for deployment to North American transit agencies for two simple reasons, savings in time and money, for everybody.

Cubic Transportation Systems realized that the HID VAL100 would enhance Umo’s “quick and easy” approach to implementing fare collection systems. The open architecture design of HID’s ticket validator would enable Umo to easily integrate and configure its apps with the HID VAL100, while the speed and ease of integrating and configuring the HID hardware would save Cubic’s product and engineering teams days of labor.

The Public Transportation Authorities (PTAs) also benefited significantly. The integration allowed the PTAs to offer new digital fare payment options, board passengers faster, and create fare caps while collecting transaction data to enhance operational efficiency. Additionally, HID’s ticket validators for mass transit have an open architecture, which makes them ideal for easy integration with future ticketing system upgrades.

The amalgamation of Cubic’s and HID’s skill sets has proven beneficial for businesses and communities. For example, several North American PTA districts successfully incorporated the Umo platform containing the HID VAL100: Milwaukee County Transit System; Salem, Oregon, US; BC Transit (Victoria); and Saul Ste. Marie, ON, Canada. Their successes bode well for the future.

Brandy Bailey, Head of Programs, Umo, Cubic Transportation Systems, said:

“HID's VAL100 has been a valuable asset to Cubic's Umo mobility solution. Its capability to securely validate fare payment for multiple payment options has been instrumental in ensuring the swift and accurate deployment of our platform to transit agencies across North America.

“Thanks to our collaboration, we've been able to deliver a seamless mobility experience to the communities and agencies we serve. It's been a great partnership!”

Fit for the Future

The future portends that transit ridership and the demand for smart ticketing will boom. Statista forecasts that the number of global public transportation users will reach nearly 4.5 billion by 2027, and much of that growth will be in North America.

Clearly, within the realm of the PTAs across North America, Cubic’s Umo platform, integrated with the HID VAL100 ticket validator, is an example of how deploying modern, digital ticketing and fare collection systems will help meet the growing transit demand while enhancing the customer experience.

Learn more about HID’s ticket reading and validation technology for mass transit here.

Arthur Tay is a seasoned product marketing manager for the Access-IS business unit, part of HID’s Extended Access Technologies business area. He has several years of technical expertise in successfully managing the entire product lifecycle from ideation through development, launch and completion phases. In the past, he has worked as a global product manager for well-known brands, including Motorola, Hewlett-Packard, Vertu and others. He holds a Master of Business Administration degree from the National University of Singapore and executive leadership training from Wharton School.

This article was originally published by HID Global.

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